School is back in session and with it, our new City of Santa Cruz traffic safety campaign: Street Smarts. You may have seen Street Smarts banners up in front of elementary and middle schools and on street poles.




The banners deliver messages that target our City’s traffic-related problems including unsafe speed, distracted driving and not following rules of the road like stop sign compliance. They also raise awareness of our most vulnerable road users.


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To help promote traffic safety, we offfer free yard signs and bumper stickers to all City residents in both English and Spanish.




The campaign intends to improve the behavior of everyone who uses our roadways: bicyclists, pedestrians and drivers. One safety tip is highlighted each week.




Streets Smarts will be delivering elementary school assemblies in partnership with Santa Cruz City Schools and Santa Cruz County Health Services Agency with focus “Preventing Distractions on the Road and in the Car.” The assemblies will be created with middle school students who participate in after-school clubs. For more information or to participate, contact Health Programs Specialist Maggie McGonigle at or (831) 454-4974.

Street Smarts officially begins with a family-friendly celebration on Wednesday, Sept. 13, at Kaiser Permanente Arena. Santa Cruz Warriors mascot Mav’Riks, UC Santa Cruz’s Sammy the Slug and California Highway Patrol’s Chipmunk Chipper will lead young and old in activities that underscore safe rules of the road. There will be 15 booths with interactive games, bike valet service, a bike safety obstacle course and one free raffle ticket per person for prizes including Southwest round-trip air tickets, new bikes, free car service, walking shoes, reflective gear and more.




For more  Street Smarts info, visit



City Beat

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