Santa Cruz Core Fitness + Rehab- Love making you feel better with customized self-improvement
Established only two and a half years ago by Jaimi Ellison, Santa Cruz Core Fitness + Rehab is a blooming new local business. Owner and founder Ellison had been through a traumatic bicycle accident in 2001 while riding down from UCSC.  After being thrown 70 feet from the car she collided with, Ellison endured three surgeries and constant physical therapy. Rather than harbor spite at her condition, Ellison utilized her experience to become extremely pro-active about her health and physical well-being. Her former job as a personal trainer was the stepping stone to opening Core Fitness + Rehab. Ellison has formed a versatile team of personal trainers, acupuncturists, chiropractors, massage therapists, yoga instructors and dance teachers who cover all their
specialties and more.

Core Fitness + Rehab encourages all employees to continue their education in health and fitness so they can be the best in the their field.  Each individual client is approached as a team in order to specially tailor an exercise program suited for their needs. This way whether a person has past injuries like Ellison herself, or they just want to tone up and lose a few pounds, there is something there for everyone. “By working together, clients get better,” says Ellison. Emphasis is put on treating the whole body and using various techniques to do so. Every new client is given a complimentary health consultation to assess the goals and regiment best for them.

Core Fitness + Rehab has been a huge success in staking a spot in the wellness center community. Ellison strives to make the company pioneers in the industry. “Do what you’re passionate about and the money will follow,” Ellison claims has been her philosophy on the business. “We are all passionate about what we do…. [And] want to inspire people to live their best life.” Core Fitness has made continuous efforts to give back to the community by taking part in local charity events and hope eventually to start their own non-profit.

Along with physical therapy, personal training, chiropractic, nutrition, massage and acupuncture, some of the other programs offered at Core Fitness are Zumba, salsa dance, body sculpting, yoga, group fitness challenges, Pilates and boot camps. Having grown from one to nine trainers in a short time is a positive reflection of the company’s value and success. With much more than what most wellness centers offer, Santa Cruz Core Fitness + Rehab strives to create a healthy community. As Ellison says, “You only have one body so take the best possible care of it.”

For more information on Santa Cruz Core Fitness + Rehab visit their website.