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Beyond GoPro: Skiers and snowboarders can measure everything with apps, hardware

By Heather Somerville hsomerville@mercurynews.com At the end of a long day on the slopes, there’s only one reward as sweet as a cold beer and a fireplace to warm your toes — recounting your epic moves through the powder. “You won’t believe the air I caught!” “Did you see how fast I took that tree […]

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Growing Possibilities: The Green Water Garden

Photos: Chris Killen When I bumped into Chris Killen and he told me about the Watsonville-based nonprofit where he works, The Green Water Garden Project, I immediately knew the idea had serious legs. Not only does the organization, which started in 2013, give individuals with special needs a sense of purpose, it is also helping […]

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The Craft Beer Revolution

By Joel Hersch The world of craft brewing, which first blossomed during the ‘70s in the garages and backyards of homebrewers craving more character and flavor than the major labels were providing, has begun to open up in unprecedented, palate- and mind-expanding ways. This evolution is prompting beer lovers to rethink what defines truly excellent […]

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SUP Shack

The SUP Shack, located in the Santa Cruz Harbor, recently celebrated its 3rd anniversary. To learn more about the Stand Up Paddle business, I had a chat with Trudie, owner of the SUP Shack. What follows is our interview. SCW: Congratulations on celebrating 3 years of business in the Santa Cruz Harbor!   Trudie: Thank […]

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Catching up with Santa Cruz Native co-owner Riley Schmidt

Santa Cruz Waves recently caught up with 14 year old entrepreneur and visionary Riley Schmidt to talk about his budding business, ice cream and the future of Santa Cruz Native Apparel. Name: Riley Thomas Schmidt   Age: 14   Home town: Santa Cruz   Occupation: Student and co-owner of Santa Cruz Native a new Santa […]

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Bamboozz Sunglasses Review

by Julia Cunningham When the sun is out in Santa Cruz, there’s one piece of gear you can’t go without: Sunglasses.  We’ve scoured the market for the most affordable, fashionable and functional pairs out there, and the impressive line of specs at Bambooz has won us over. These fair-trade eco-friendly sunglasses are hand-crafted from bamboo, […]

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TITANS OF MAVERICKS, MONTEREY BAY AQUARIUM TEAM UP TO ADVANCE PROTECTION OF THE OCEAN AS A KEY ELEMENT OF ICONIC BIG WAVE EVENT IN NORTHERN CALIFORNIA.

TITANS OF MAVERICKS, MONTEREY BAY AQUARIUM TEAM UP TO ADVANCE PROTECTION OF THE OCEAN AS A KEY ELEMENT OF ICONIC BIG WAVE EVENT IN NORTHERN CALIFORNIA. The world’s premier big wave surfing event partners with respected ocean conservation leader on year-round initiatives that safeguard ocean wildlife, promote healthy oceans.  (September 30, 2014 – Monterey CA) […]

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