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Just Add Water: A surfing, social platform

By Haven Livingston, Just Add Water There are still a few surfers out there who care about nothing else but the next swell, but the majority of us has a lot more going on and are looking for ways to streamline our time and maximize our fun. If you take Surfline, Facebook, the newspaper, and […]

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Santa Cruz Mountain Bike Festival Geared Up This Week

This weekend, Santa Cruz became host to the Santa Cruz Mountain Bike Festival. The event was packed with gear junkies and cyclists from all over the county. The Counties top vendors such as Cycle Works, The Adventure Outdoor Journal, Santa Cruz Core, Epic Center Cycling and Velocity Bike Parks turned the San Lorenzo park into […]

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Hood Horkerz: A Santa Cruz Success Story

Hood Horkerz As I pull up to park on West Cliff Drive to meet Sean Oliver, a feeling of excitement comes over me. Big moves are being made in the business world and his company Hood Horkerz is definitely finding its niche. I recently came across a post on Sean’s facebook page, “Work hours for […]

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Bike Santa Cruz County’s new name marks new chapter for bike community

By Samantha Clark, Santa Cruz Sentinel SANTA CRUZ >> With bike advocacy group People Power changing its name to Bike Santa Cruz County, the local cycling community is about to shift into a higher gear. The new name, announced Tuesday, reflects the growing popularity of biking locally, said director Amelia Conlen, who also released the […]

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The Hophead Kicks Off Beer Week for Scotts Valley

It may be tuesday night but it certainly felt life a friday night at The Hophead Public House of Scotts Valley. To kick off Beer Week, Santa Cruz Ale Works along with Discretion Brewing furnished The Hophead with some incredible beers and ale’s to give the locals a great way to wind down after work. […]

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Onewheel Review

The next best thing to hit the board-riding scene is here, and it’s hot. Known as the Onewheel, this board provides the feel of a surf/skate/snowboard with the sensation of gliding smoothly on an electric motor. I took it for a spin around the parking lot and was genuinely surprised by how simple it was […]

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Vnes Ely, The friendliest person in Santa Cruz also happens to be downtown’s official greeter

By Wallace Baine, Santa Cruz Sentinel From the proper angle, as you saunter north on Pacific Avenue, you can spy the plumage of hot pink from all the way down by the Del Mar. The pink, as downtown regulars will tell you, sits atop the head of Vnes Ely, who regularly works the Downtown Association’s […]

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Craft Artisan Ales

April 2015 “A spot on, robustly hoppy IPA that is sure to please hop heads,” is how Beverage Tasting Institute (BTI) describes Pacific Grove, CA based Craft Artisan Ales’ Ricketts Lab IPA and for good reason. The IPA was recently awarded a Gold Medal at the World Beer Championships scoring 92 points. What’s even more […]

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