Yellow Bus Advertising, celebrated their tenth anniversary as Santa Cruz’s hottest creative shop with another record-setting performance. The Agency claimed two gold, two silver, five bronze awards and a coveted Judge’s Choice award for a total of 10 Addy’s. Both gold Addy’s as well as the Judge’s Choice award went to Joseph’s Story, for CASA of Santa Cruz County. CASA, short for Court Appointed Special Advocates, is a community organization of everyday people who advocate for children in foster care.
Yellow Bus founder Austin Sherwood says, “When we started up Yellow Bus ten years ago, giving back to the community was central to our mission. Being able to tell a great story for a great cause is what we live for. Getting recognition by the creative community for that work is icing on the cake.”
The agency’s winning streak extended to include two silver awards, one for Mr. Pickle’s Sandwich Shops and another for City of Santa Cruz Parks and Recreation. Longtime client Roaring Camp Railroads was awarded three awards for Holiday Lights Train, Kid’s Fare, and It’s The Ride of a Lifetime. “We’re pretty happy with the results,” said George Chalekian, Yellow Bus’s Creative Director. “Being recognized for four very different businesses and seven different executions shows that we work really hard to find a unique voice for all of our clients.”
Besides the Addy’s, Yellow Bus also won 7 Telly’s including a silver for Mr. Pickle’s, and five bronzes for Mr. Pickle’s, City of Santa Cruz Parks & Recreation, CASA, and Roaring Camp Railroads. While the Addy’s are awarded for the best regional work, the Telly’s is the premier award show for broadcast and non-broadcast productions from around the nation. “Being good at a single discipline, whether it’s broadcast, print, or web, isn’t good enough today,” said Associate Creative Director Darren Lee. “We try to excel in every medium so picking up a half dozen Telly’s is a great affirmation.”
“Celebrating 10 years of business in Santa Cruz and coming home with 10 Addy’s has a nice symmetry to it,” said Mr. Chalekian, “but we don’t mind adding a handful of Telly’s to the awards shelf in our new office.”
According to Mr. Sherwood, Yellow Bus Advertising recently moved into a new location at 523 Swift Street, in the Art Work Space where their neighbors include artists, filmmakers, dancers, and craftspeople. “It’s taken us ten years to go two miles,” joked Mr. Sherwood. “We’ve really come a long way.”