Manufacturing Stoke

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Manufacturing Stoke

 

Manufacturing Stoke, an insight to Sustainable Surf culture, a movie that has a strong message about how sustainable we are not, or are we? Surfers are some of the most environmentally conscious stewards of sustainable living in many traditions. Is it time we really take a look at how harmful boards really are? Hard to say in many ways, we all can probably agree that surfboards are not great for the environment, but can a board perform the way a foam core, resin, fiberglass one does? Can using alternative ingredients bridge this gap? Maybe we do absolutely everything we can, to preserve the land and the ocean. Pondering and inspiring thoughts come to mind after watching this film. Pierce and Petra Kavanagh have put together a meaningful and stirring film for not only surfers but also for your environmentally conscious soul.  Lots of innovative shapers and surfers are working hard to bridge this gap you will see in the film. We all need to embrace this mental shift in our lifestyles and our culture if we want to sustain the beauty we enjoy everyday.   If we want the future to have the same as we do this mental paradigm shift could be a challenging one to tackle. Manufacturing Stoke comes out in November on DVD and will be in film festivals around the world, well worth watching. A fine piece of work!

 

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No other sport is so intrinsically linked to nature. Some call it a spiritual experience, most call it indescribable. And yet, in becoming the multi-billion dollar industry it is today, a great paradox has risen. Surfers are indeed directly connected to the earth’s pulse and yet a majority of the materials used are environmentally toxic.

 

The story begins in the 1960’s, the golden era of surfing, a time of innocence and discovery. Surf culture erupted onto the collective consciousness and became the epitome of cool. Fast forward to December 5th, 2005 and the closing of Clark Foam for environmental reasons, the largest surf blanks manufacturer in the world. Not only was the event a wake-up call for many to shift from petroleum-base products to more eco-friendly materials, it also reframed the foundation of a stagnant culture. Enter surfing’s renaissance, an era where the new generation is completely changing what it means to be a surfer. And amid timid efforts from the industry’s biggies, a plethora of grassroots up-and-comers is redefining what a surfer is supposed to ride. From wooden surfboards, handplanes and alaias to recycled blanks and organic clothing, wave riding is taking on a new soul.

 

Manufacturing Stoke is an introspective look into the surfing culture’s struggle to be beneficial unto itself, a tapestry of both influential and eclectic members of the surfing community that are constantly striving for positive change. (Manufacturing Stoke.com)

http://www.manufacturingstoke.com/ 

 

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JF


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